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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest - Sept. 29, 2008 | Main | FH Boom Daily Digest - Oct. 1, 2008 »

FH Boom Daily Digest - Sept. 30, 2008

Top News From Today's "Boomvierse"

Diverse workforce mixes young, old
Jessica Willis
Berkshire Eagle
September 30, 2008

Overview: “Is it possible for a Millennial to teach a Traditionalist a thing or two about technology? Can a Boomer earn a paycheck alongside a member of Generation X? Welcome to the new work force: A slippery place intersected by four generations of employees and employers born more than 60 years apart, where age doesn't necessarily equal more job experience, or even a bigger paycheck.

http://tinyurl.com/4t5l5p

Hi kids, we're home: Boomer parents move in
Paul Briand
Examiner.com
September 30, 2008
Overview: “There are the empty nester Baby Boomers, whose children have flown the coop to be on their own. And there are the boomerang children of Baby Boomers, who moved out only to come back to live with their parents.”

http://tinyurl.com/4exvsc

US senior centers plan for boom of 'boomers'
Stephanie Reitz
Associated Press
September 29, 2008

Overview: “Changing food preferences are among many adjustments that senior center directors nationwide, including Lather, expect to make in the next decade as they balance the wishes of their elderly stalwarts with those of baby boomer newcomers.”

http://tinyurl.com/45s27b

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