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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - Sept. 9, 2008 | Main | Meaning and Marketing, Part II »

FH Boom Daily Digest - Sept. 10, 2008

Top News From Today's "Boomiverse"

American Dream on Life Support: Boomer-Plus Americans Believe They Will Leave World in Worse Shape
PRNewswire
September 12, 2008

Overview: “Older Republicans and women report they are more likely to volunteer in their communities, according to a comprehensive report released today by AARP.”

http://tinyurl.com/6y97ax

Report: Baby Boomers Watch Online Video, Buy DVD
Erik Gruenwedel
Home Media Magazine
September 9, 2008

Overview: “Once considered primarily the domain of teens and young adults, online video and social networking sites have become a target for baby boomer Web users (ages 44 to 61), according to a new report.”

http://tinyurl.com/5qumc2

When Boomers Work for Gen X and Gen Y
Tammy Erickson
Across the Ages
September 8, 2008

Overview: “Recently some of my Boomer friends have been venturing into new companies - ones founded and run by members of Generation X or Y.”

http://tinyurl.com/5q8q6q

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