These past two years have been pivotal, both for the exploding interest in marketing to boomers, and for me personally. For instance, over the past two years, our practice group has provided strategic counsel to over 100 blue chip clients, from telecommunications and pharma, to travel and financial. Marketers have, indeed, woken up to the power and potential of the boomer marketplace, with over $2.1 trillion a year spent on consumer goods and services.

At this juncture in both the demographic and, synchronistically, my own life cycle, I am here to say that a convergence of trends and predictions, faithfully reported and archived on this site, has opened up opportunities for boomer marketers that were mostly wishful thinking just two years ago.

I have personally been privileged to serve in the global company of visionary marketers, willing to swim against the tide to buck the stereotypes of aging and pioneer unmapped terrain in the developing boomer marketplace. In fact, at this moment, for instance, social networking for boomers is riding the wake of the youth phenomenon, with a style and grace all of its own, changing the face of how this generation will get its information, and from whom.

Another previously unimagined opportunity: the desire and need for spokespeople drawn from within this generation to speak to their peers on behalf of companies in a wide range of industries.

A third opportunity: a call for an unprecedented breadth and depth of research about this previously understudied demographic. (Remember the vast psycho-social wasteland that individuals were once thought to enter at midlife and beyond?)

A fourth opportunity: growing awareness of the impact of boomers in the workplace and beyond. Who would have thought that boomer retention would have become a subject of high interest in corporations and organizations with aging leadership and a demographic bust in the younger generation that follows?

The need for expertise, strategy and informed communications has never been higher.

Swept forward in this sea of opportunity, you may note on today’s homepage that I am making the transition from chief blogger to guest blogger for the FH Boom website. This transition is part of a larger transition from my internal role with Fleishman-Hillard to my new status working directly as a spokesperson/expert with companies and organizations via www.CarolOrsbornPhD.com.

In addition to blogs, guest and otherwise yet to come, the www.TheBoomerBlog.com’s blog archives, comprise not only a virtual goldmine of information about boomers and beyond, but a historical record of the dawning of this exciting new era for marketers.

And finally, a final prediction for marketers both to and of the boomer generation: growing recognition that the best is yet to come.

Please stay tuned to this blog for my upcoming guest blog series on the intersection between marketing and spirituality in the boomer marketplace, to appear here shortly.

Carol Orsborn, Ph.D.