"Top News From Today's Boomiverse"
Boomers a forgotten market; Attempts to group older consumers together fail
Jennifer Mann
McClatchy Newspapers
August 10, 2008
Overview: “There are almost 100 million consumers in the United States who are age 50-plus. They control more than $8 trillion in assets, more than 70 percent of the disposable dollars in the United States. Yet they barely get passing notice from American advertisers.”
http://www.sunherald.com/business/story/737850.html
Baby boomers pursue encore jobs
Debra O'Connor
St. Paul Pioneer Press
August 10, 2008
Overview: “Baby boomers have worked for decades at good jobs that paid the mortgage and supported the family. But now the kids are grown, and these boomers don't need to make as much money. They have the time and resources, not to retire but to shift to a different kind of work -- to pursue a dream, help society or simply have fun. They're called ‘encore jobs’ -- careers that come after the main event.”
http://www.twincities.com/ci_10130009
Fashionable hearing aids offered
Elizabeth Simpson
Daily Press
August 10, 2008
Overview: As the 78 million baby boomers move into hearing loss territory, marketers have revamped hearing aids to appeal to this major demographic group that not only cares about cutting-edge technology but style.
http://www.dailypress.com/news/local/virginia/dp-va--hearingaidfashion0810aug10,0,5461614.story