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« FH Boom Daily Digest - Aug. 28, 2008 | Main | Lifelong Wisdom 101 »

FH Boom Daily Digest - Aug. 29, 2008

Top News From Today's "Boomiverse"

Boomers, the Democratic National Convention, Past, Present & Future
Brent Green
Boomers.typepad.com
August 25, 2008

Overview: Brent Green covers the Democratic National Convention from a Boomer perspective.

http://boomers.typepad.com/boomers/2008/08/boomers-dnc-pas.html

Baby boomer sites use niche ad sales strategy
Christopher Calnan
Mass High Tech
August 29, 2008

Overview: “While the term ‘baby boomer’ may be convenient for demographers, web-based businesses targeting them are finding them hard to pin down.”

http://www.masshightech.com/stories/2008/08/25/weekly10-Baby-boomer-sites-use-niche-ad-sales-strategy.html

Boomers Spend More on Family, Switch Brands for Value, Look for Substance in Advertising
Jack Loechner
MediaPost Publications
August 29, 2008

Overview: “According to TV Land's ‘Generation BUY: A Close Look at the Boomer Consumer’ study, 40 and 50 year-olds are not only spending more on themselves per month than Millennials and Gen Xers but they are spending twice as much as their younger cohorts on others in their lives.”

http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=89277

Posted by Boomer Daily Digest on August 29, 2008 9:17 AM |

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