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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Boomers After a Fashion: Part III | Main | FH Boom Daily Digest - Aug. 27, 2008 »

FH Boom Daily Digest - Aug. 26, 2008

Top News From Today's "Boomiverse"

Who Are You Calling Old? --- Labels Change as Americans Live Longer, but Age Still Plays a Role in Election
June Kronholz
The Wall Street Journal
August 26, 2008

Overview: “But in a country that is rapidly aging while staying healthy longer, what does old age mean, and how much should it matter?”

http://online.wsj.com/article/SB121971789639371755.html?mod=googlenews_wsj

'Love Boat' generation sets sail
NBC Nightly News
August 25, 2008

Overview: “As older Americans take increasingly adventurous trips compared with previous generations, the 50-plus travel crowd is becoming a nearly $200 billion industry.”

http://www.msnbc.msn.com/id/3032619/vp/26391399#26391399

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