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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« MYTHS OF AGEISM: Part Three | Main | Boomers After a Fashion: Part III »

FH Boom Daily Digest - Aug. 25, 2008

Top News From Today's "Boomiverse"

Recent presidential poll shows Baby Boomer women divided
Paul Briand
Examiner.com
August 24, 2008

Overview: “The start of the Democratic National Convention on Monday in Denver, followed almost immediately by the Republican political love fest in Minniapolis/St. Paul, focuses attention on how certain age groups will vote Nov. 4. Baby Boomers are certainly part of the equation.”

http://www.examiner.com/x-654-Baby-Boomer-Examiner~y2008m8d24-Recent-presidential-poll-shows-Baby-Boomer-women-divided

Older workers showing up at Shoals job centers, looking for new careers
Trevor Stokes
TimesDaily
August 25, 2008

Overview: “Being unemployed is tough enough, but job seekers who are middle-aged or near retirement age face significant challenges as they try to stay in or re-enter the work force.”

http://hosted.ap.org/dynamic/stories/A/AL_OLDER_WORKERS_ALOL-?SITE=WVTMTV&SECTION=HOME&TEMPLATE=DEFAULT

Our big spenders: Baby boomers and Gen Ys top the list
Eleni Hale
Melbourne Herald Sun
August 24, 2008

Overview: “BABY boomers own the most expensive homes and spend more money than any other generation.”

http://www.news.com.au/heraldsun/story/0,21985,24230743-662,00.html

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