The Best of the FH Boom Daily News Digest
Step Away From The Computer, Kids: Baby Boomers Embrace Social Media
Tameka Kee
Mediapost.com
June 23, 2008
Overview: “Advertisers may see the Web and all its iterations--from online video to casual games and social networking--as an ideal channel for reaching young adult consumer, but new data from the AARP and the Center for the Digital Future at the USC Annenberg School for Communication shows that Americans over age 50 are also Web 2.0 denizens. And sometimes they even use the Web more than their younger, more tech-savvy counterparts.”
That Wave of Retirees? Not So Big
Adam Aston
BusinessWeek
May 15, 2008
Overview: “Just as the gray tsunami was due, boomers have new economic and social reasons to keep their jobs.”
AARP report disputes 'boomer myths'
Jennifer Harper
Washington Times
April 16, 2008
Overview: “Baby boomers are not a bunch of annoying, self-absorbed, aging hippies with too much money and a penchant to call attention to themselves. Really. So says a report released yesterday by AARP meant to dispel persistent ‘boomer myths’ about the 77 million Americans born between 1946 and 1964.”
http://www.washingtontimes.com/news/2008/apr/16/aarp-report-disputes-boomer-myths/
Comments (1)
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-Betty
Posted by Betty Penn | August 24, 2008 1:19 AM
Posted on August 24, 2008 01:19