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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - Aug. 18, 2008 | Main | MYTHS OF AGEISM: Part One »

FH Boom Daily Digest - Aug. 19, 2008

Top News From Today's "Boomiverse"

Boomers are redefining retirement
Anthony Balderrama
CNN.com
August 18, 2008

Overview: “For baby boomers, a funny thing is happening on the way to retirement -- more work. Although this generation of forty- through sixty-somethings is nearing what was once the traditional retirement age, their futures are filled with more paychecks and less leisure.”

http://www.cnn.com/2008/LIVING/worklife/08/18/cb.retiree.trends/

Baby boomer women big Harley buyers
WSLS.com
August 18, 2008

Overview: “Vickie McDougal a 53 year old mother, grandmother and not to mention, college director of admissions represents an absolute gold mine to Harley Davidson motorcycles. Why? Because Vickie doesn’t ride a family van to work.”

http://www.wsls.com/sls/lifestyles/boomer/article/baby_boomer_women_big_harley_buyers/15787/

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