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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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« Boomers After a Fashion: Part II | Main | FH Boom Daily Digest - Aug. 19, 2008 »

FH Boom Daily Digest - Aug. 18, 2008

Top News From Today's "Boomiverse"

The New American Players: Baby Boomers and Women Take on Video Gaming
PRNewswire
August 18, 2008

Overview: "A new industry report released by IBISWorld, Inc. (http://www.ibisworld.com), reveals women and older adults -- not the proverbial nerdy teenage boys -- are the new driving force behind the success of the video games industry as console manufacturers and software developers race to expand their offerings beyond the traditional action genre which has always appealed to youngsters.”

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/08-18-2008/0004868949&EDATE=

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