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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« Boomers After a Fashion: Part I | Main | FH Boom Daily Digest - Aug. 15, 2008 »

FH Boom Daily Digest - Aug. 14, 2008

Top News From Today's "Boomiverse"

Downsizings force baby boomers to reinvent careers
Bob Moos
The Dallas Morning News
August 14, 2008

Overview: “After a decade or more of corporate downsizings, baby boomers are looking upon cradle-to-grave job security with the same nostalgia as Hula Hoops and 45 rpm records.”

http://www.dallasnews.com/sharedcontent/dws/news/nation/stories/DN-downsized_14bus.ART0.State.Edition1.4d73a79.html

Peace Corps wish fulfilled years later
Korie Wilkins and Andrew Seaman
USA Today
August 13, 2008

Overview: “Campbell is among a growing number of Baby Boomers applying to serve in the corps. An Internet marketing campaign begun last year targeted at the 78 million Americans born in 1946-64 is fueling that growth, says Christine Torres, a public affairs specialist with the Peace Corps recruiting office in Chicago.”

http://www.usatoday.com/news/world/2008-08-12-peace-corps_N.htm?csp=34

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