Top News From Today's "Boomiverse"
Calling on seasoned consumers; Mass of products recognizes generation's vast spending power
Virginia Rohan
The Record
August 12, 2008
Overview: “Being a boomer means ... getting to choose from an endless array of books, products and services being developed specifically for baby boomers.”
Internet domination changing generations
Jane Glenn
The Orange County Register
August 12, 2008
Overview: “Are you reading this in a newspaper or on a computer screen? Are you among the 73 percent of American adults (35 percent 65 or older) who use the 'Net? Or are you like John McCain, a self-described ‘Neanderthal’ who does not text, Treo or Twitter, according to New York Times columnist Mark Leibovich. Does it matter?”
http://www.centredaily.com/living/story/771703.html
How is an aging baby boomer generation changing the design of homes?
Molly Edmonds
Howstuffworks.com
August, 2008
Overview: “Baby boomers will have a very different sort of retirement, though. They're more likely to work longer, start a second career, volunteer or take classes than their parents' generation. And while previous generations headed for Florida and nursing homes, baby boomers want to stay put.”