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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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« Wallet or Purse? | Main | FH Boom Daily Digest - Aug. 13, 2008 »

FH Boom Daily Digest - Aug. 12, 2008

Top News From Today's "Boomiverse"

How Much Longer Will Boomers Need to Work?
Emily Brandon
U.S. News & World Report
August 11, 2008

Overview: “The typical American retires at age 63. Those fortunate few who have traditional pensions, retiree health insurance, and a fully loaded 401(k) will probably be fine. But if you haven't saved enough to fund 30 years of retirement—and most baby boomers aren't even close—the obvious solution is working longer. (The other possible solution is to reduce your standard of living). But how much longer will boomers need to work to finance a secure retirement?”

http://www.usnews.com/articles/business/retirement/2008/08/11/how-much-longer-will-boomers-need-to-work.html

The Boomer Report
Chuck Nyren
Advertising to Baby Boomers
August 11, 2008

Overview: Chuck Nyren blogs about “the new Boomer media on the block,” The Boomer Report.

http://advertisingtobabyboomers.blogspot.com/

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