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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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« FH Boom Daily Digest- July 30, 2008 | Main | FH Boom Daily Digest- August 4, 2008 »

FH Boom Daily Digest- August 1, 2008

Top News from Today's "Boomiverse"

Life Can Be Nifty When You Turn 50
Mark Kiszla
The Denver Post
August 1, 2008

Overview: “Kidding aside, a generation of boomer sports fans who vowed never to grow up or grow old could learn a little something about acceptance of the aging process from athletes who cannot hit it as high or far as they did back in the day, but keep on swinging anyway.”

http://www.denverpost.com/sports/ci_10061702

Boomers Are the Fastest Growing Segment in Online Dating
MarketWatch
July 31, 2008

Overview: “Experian Consumer Research has found that Baby Boomer attitudes towards online dating have also shifted, with an increasing number of 50+ consumers agreeing that they use the Internet as a new way to socialize and meet other people.”

http://www.marketwatch.com/news/story/boomers-fastest-growing-segment-online/story.aspx?guid=%7BABBE6BA5-B833-49CB-947F-1730C9A8D347%7D&dist=hppr

Baby Boomers Beat Their Kids to the Bottle!
MedIndia
August 1, 2008

Overview: “A new Australian report states that binge drinking is no longer the exclusive right of young revelers. The GlaxoSmithKline (GSK) Health Index shows that baby boomers are nudging the bottle harder than their kids.”

http://www.medindia.net/news/Baby-Boomers-Beat-Their-Kids-to-the-Bottle-40007-1.htm

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