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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« When Redenbacher is More Pop Than Corn | Main | FH Boom Daily Digest- July 28, 2008 »

FH Boom Daily Digest- July 25, 2008

Top News from Todays "Boomiverse"

Old Workers Look to Ease into Retirement
Tess van Straaten
Business Edge
July 25 2008

Overview: “More and more people are finding that to be true as the trend to keep working on your own terms gets a big boost from Baby Boomers. No longer a cut-off date, it seems retirement is something that many workers would prefer to ease into. ‘Baby Boomers have had a tendency over their careers to work really hard, to work long hours and for them to just stop working one day and do nothing is really hard,’ explains Danley Yip, division director for Robert Half Management Resources.”

http://www.businessedge.ca/article.cfm/newsID/18340.cfm

Generational Conflict Impacting Productivity
Queens Land Business Review
July 25, 2008

Overview: “A substantial proportion of HR managers believe that conflicts between the generations affect workplace performance, according to a new study. Nearly half the respondents (48 percent) to a survey of 1060 HR practitioners agreed that inter-generational conflict affects performance, and nearly three quarters of respondents (71 percent) said that organisations should have strategies in place to manage generational differences, with the same proportion (71 percent) saying their organisation does not have a strategy to manage the issue.”

http://www.qbr.com.au/index.cfm?storyid=35753&cp=displaystory

It's Not All About Money!
Stuart Kahan
WebCPA
July 25, 2008

Overview: “It’s no secret that plenty of the 76 million Baby Boomers are tossing and turning every night, trying to calm down and get to sleep. Why? Clearly, they are concerned about whether they will have enough money to retire. But, add to that is the vital question of what they would like to do with their lives after such retirement.”

http://www.webcpa.com/article.cfm?articleid=27881


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