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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ Events

« The Zen of Marketing | Main | FH Boom Daily Digest- July 18, 2008 »

FH Boom Daily Digest- July 17, 2008

Boomer Woman’s Group Celebrates One Year Anniversary
WebWire
July 16, 2008

Overview: “They’re known as Baby Boomer Divas---women over 40 who are on the move and making a difference in their personal and professional lives. This month the group celebrates its one year anniversary.”

http://www.webwire.com/ViewPressRel.asp?aId=70205

Recreational Vehicle Market - Aging Baby Boomers to Fuel Growth
PR Inside
July 17, 2008

Overview: “The psychographics of the aging baby boom generation shows a strong desire for recreational activities especially spending time with family and friends. This generation also likes to travel a lot and they have a strong desire for freedom in leisure activities.”

http://www.pr-inside.com/recreational-vehicle-market-aging-baby-r706495.htm

Ageing Rolling Stones Fans Will Demand Exciting Retirements, says Audit Commission
Martin Beckford
Telegraph.co.uk
July 17, 2008

Overview: “The baby boomer generation will demand excitement in retirement, according to an official report which claims many councils are unprepared for Britain's ageing population.”

http://www.telegraph.co.uk/news/2303966/Ageing-Rolling-Stones-fans-will-demand-exciting-retirements,-says-Audit-Commission.html

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Comments (2)

Rita:

Thanks for the informative news roundup.

I write a boomer consumer blog called The Survive and Thrive Boomer Guide at http://boomersurvive-thriveguide.typepad.com and a blog called the Boomer Consumer for the Seattle Post Intelligencer at http://blog.seattlepi.nwsource.com/boomerconsumer/.

Rita

I hope this generation is really
getting into healthier eating, exercise,
having fun, new adventures, and loving
the possible new freedom. The talk is
baby boomers today, and what an impact.
It is all pretty exciting. Maybe
because this year they turn 62....
carol stanley author of babyboomer
book..."For Kids 59.99 and Over"

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