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« FH Boom Daily Digest- July 10, 2008 | Main | Sober and Ecstatic: Focalyst, Round Two »

FH Boom Daily Digest- July 10, 2008

Top News from Today's "Boomiverse"

Demand for Older Models Grows
Monica Corcoran
Star Tribune
July 9, 2008

Overview: “Baby boomers want to see someone more like themselves, and agencies and advertisers are taking notice.”

http://www.startribune.com/lifestyle/style/24196769.html?location_refer=Homepage:6

Late Shift
Brenda J. Buote
Boston Globe
July 10, 2008

Overview: “Retirement for many baby boomers will have to wait as they pursue new careers”

http://www.boston.com/news/local/articles/2008/07/10/late_shift/

Study: Baby Boomers Are "Savvy Shoppers" Who Brand-Jump More Than Younger Generations
Chris Walters
The Consumerist
July 9, 2008

Overview: “If you or someone you know is between the ages of 40-59, you won't want to miss this very important message—but to summarize it for the ADD crowd, it seems younger folks are (slightly) more likely to choose a brand based on fashion and hype, whereas Boomers are (slightly) less brand-loyal and seek greater value.”

http://consumerist.com/tag/marketing/?i=5023389&t=study-baby-boomers-are-savvy-shoppers-who-brand+jump-more-than-younger-generations


Posted by Boomer Daily Digest on July 10, 2008 7:22 AM |

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