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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest- July 7,2008 | Main | FH Boom Daily Digest- July 9, 2008 »

FH Boom Daily Digest- July 8, 2008

Top News from Today's "Boomiverse"

Web Sites Help Baby Boomers Get Hip to a New Bag of Tunes
Larry Rodgers
The Seattle Times
July 8, 2008

Overview: “Web sites where baby boomers can discover music beyond the classic sounds of their teens and 20s.”

http://seattletimes.nwsource.com/html/musicnightlife/2008038055_boomermusicnew08.html

The Changing Face of the U.S. Consumer
Peter Francese
Advertising Age
July 7, 2008

Overview: “The marketing community, already dealing with a slumping economy and an increasingly consumer-controlled media marketplace, must confront another new reality: The face of the American consumer is changing dramatically. It's not news that the nation is aging, but the fact that the average U.S. head of household is just six months shy of 50 is a startling statistic.”

http://adage.com/article?article_id=128181

Communes for Grownups --Co-housing for Boomers a Growing Trend
Beth Wechsler
Wallet Pop
July 3, 2008

Overview: “Cohousing, the current incarnation of what we Baby Boomers used to call communal living, turns out to be a growing senior living trend. Both in Denmark, where co-housing originated in the 1970's, and in the United States where the model has been gaining ground, senior interest is on the rise.”

http://www.walletpop.com/2008/07/03/communes-for-grownups-co-housing-for-boomers-a-growing-trend/

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Comments (1)

Rita:

On my reader blog for the Seattle Post-Intelligencer, I interviewed Craig Ragland, executive director of the Cohousing Association of the United States. He also sees the cohousing opportunities for boomers and seniors as bright.

See my blog at: http://blog.seattlepi.nwsource.com/boomerconsumer/category.asp?category=1708&x=9&y=7

Rita

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