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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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« Boom and Gloom | Main | FH Boom Daily Digest- July 8, 2008 »

FH Boom Daily Digest- July 7,2008

Top News from Today's "Boomiverse"

A Facebook for Boomers
Robin Wolaner
Newsweek
November 19, 2007

Overview: “As she turned 50, the founder of Parenting magazine wanted more than an AARP card. Her new start-up aims to be a social network for the graying set.”

http://www.newsweek.com/id/68907

Baby Boomers Return to College at Record-Breaking Rates Finds Academy of Art University in San Francisco
PRWeb
July 7, 2008

Overview: “The group of adults defined by sociologists as "baby boomers" are once again filling the halls of colleges and universities nationwide, making them the new kids on campus.”

http://www.prweb.com/releases/2008/7/prweb1075434.htm

Retirement Developers Cater to Active Baby Boomers
Adrian Sainz
Houston Chronicle
July 4, 2008

Overview: “They embark on kayaking trips or go hang gliding with their friends, learn conversational Spanish in a state-of-the-art facility or boogie the evening away to disco-era hits… These options and countless others are emerging in active adult living communities across the U.S., which are filled with residents 55 and older who want to stay active and healthy.”

http://www.chron.com/disp/story.mpl/business/5872415.html

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