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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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« Twitter Away | Main | FH Boom Daily Digest- August 1, 2008 »

FH Boom Daily Digest- July 30, 2008

Top News from Today's "Boomiverse"

Bucking Boomer Back Pain
Mary Beth Faller
The Arizona Republic
July 29, 2008

Overview: “Back pain is one of the most common complaints that send Baby Boomers to the doctor. The National Institutes of Health reports that 80 percent of adults in this age group will have a bout with back pain in their lifetimes… One good way to build both back strength and flexibility is to practice yoga.”

http://www.azcentral.com/arizonarepublic/arizonaliving/articles/2008/07/29/20080729boomerback0729.html

It's Binge There and Drunk That for Baby Boomers
Rebekah Cavanagh
Northern Territory News
July 30th, 2008

Overview: “BINGE drinking is normally associated with young revellers -- but a new report shows baby boomers are out-drinking their kids. “

http://www.ntnews.com.au/article/2008/07/30/4870_ntnews.html

Retire to Your Dream Job
Mary Beth Franklin & Bob Frick
Kiplinger.com
July 30, 2008

Overview: “Boomers are redefining what it means to grow old. Although the most senior among them can start collecting Social Security benefits now, many of them won't. Instead, they'll stay on the job so they can bolster their retirement savings and hang on to employer-sponsored health benefits until they qualify for Medicare at 65. Others, who are more financially prepared, may take the opportunity to pursue a new career or volunteer -- and find a life that's more enticing than living in a gated golf community. And some will look for part-time or seasonal work just to stay busy or to make ends meet.”

http://www.kiplinger.com/features/archives/2008/07/rpg_retire_to_your_dream_job.html

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