Top News from Today's "Boomiverse"
Baby Boomers Aren’t a Homogeneous Group
James Dornbrook
Kansas City Business Journal
July 25, 2008
Overview: “Baby boomers — 78 million strong — represent a vast market for everything from financial services to health care to real estate. Ranging in age from 44 to 62, this group also offers a vastly diverse set of wants, needs and expectations, and a range of perspectives on what it means to be a baby boomer.”
http://kansascity.bizjournals.com/kansascity/stories/2008/07/28/focus28.html?b=1217217600%5E1673420
American Idle
Jennifer Nicholson Graham
Boston.com
July 27, 2008
Overview: “‘HOW YA BEEN?’ THE GROCERY- STORE CLERK ASKED THE WOMAN IN front of me. ‘Busy, busy, busy,’ she answered wearily. ‘Me too,"’ said the clerk, and everyone around nodded sympathetically. Of course they were busy. They were baby boomers, as I am, and you can conjugate the boomers like this: I am busy; you are busy; he, she, and it are busy.”
http://www.boston.com/bostonglobe/magazine/articles/2008/07/27/american_idle/
Role Models for Fitness
Bill Lohmann
InRich.com
July 26, 2008
Overview: “Baby boomers and others beyond the traditional age of competitive sports don't need a lot of encouragement when it comes to acknowledging the importance of exercise -- even if they don't all carry through by actually jogging, lifting weights or taking aerobics classes… ‘The boomers are really the first generation that's grown up with exercise as part of their life’…”
http://www.inrich.com/cva/ric/sports.apx.-content-articles-RTD-2008-07-26-0014.html