Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
Read More

Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest- July 23, 2008 | Main | When Redenbacher is More Pop Than Corn »

FH Boom Daily Digest- July 24, 2008

Top News from Today's "Boomiverse"

Older Aussies Spending Their Kids' Inheritance
The Sydney Morning Herald
July 24, 2008

Overview: “Two-thirds of Aussies over 55 years of age are eager to hit the road for an extended trip around Australia. It is a ritual which many have been following for many years. They're known as "grey nomads" and they are out on Australia's roads in their tens of thousands.…Eighty per cent are likely to spend their kids' inheritance - the SKIN principle, Spending Kids' Inheritance Now - on travel.”

http://www.smh.com.au/news/news/older-aussies-spending-their-kids-inheritance/2008/07/24/1216492606846.html

Multiple Generations at Work
Genevieve Roberts
Virginia Business
July 23, 2008

Overview: “The workplace is full of various personalities, employees of diverse backgrounds and differing viewpoints. No, I’m not speaking of ethnicity or national origin. Rather, I’m referring to the dynamics of multiple generations at work today. Each generation brings with them a unique set of characteristics, expectations and experiences. Therefore, it’s important for employers to acknowledge the generational differences, understand and respect them (not just tolerate them), in order to bridge the gaps and work together cohesively.”

http://www.virginiabusiness.com/index.php/opinion/article/multiple-generations-at-work/1319/

Maybe Those Whining Boomers Have Reason to Complain
Matt Thornhill
In Rich.com
July 24, 2008

Overview: “These days everyone from Oprah and Dr. Phil to USA Today is offering not-so-deep thoughts on boomers in their late 40s, 50s, and early 60s. The number of studies, reports, articles, and opinions trying to analyze the current mindset of 78 million Americans is overwhelming. From national studies by Pew Research, to academic papers written by sociologists and psychologists, to articles by Gen X-age reporters at national newspapers like The Washington Post, to blogs penned (with the help of spell check) by wet-behind-the-ear bloggers, everyone wants to weigh in on the unhappy, gloomy, not-the-greatest-by-a-long-shot generation: baby boomers.”

http://www.inrich.com/cva/ric/opinion.apx.-content-articles-RTD-2008-07-24-0002.html

TrackBack

TrackBack URL for this entry:
http://www.theboomerblog.com/mt/mt-tb.cgi/686.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)