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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest- July 21, 2008 | Main | By-Buy Boomer Lit »

FH Boom Daily Digest- July 22, 2008

Top News from Today's "Boomiverse"

Baby Boomers Looking for Jobs Find the Landscape Has Changed
Bob Moos
The Dallas Morning News
July 21, 2008

Overview: “Having spent their career with only one or two employers, many [Boomers] are looking for work for the first time in years. Some have been laid off. Others have taken buyouts but can't afford to retire. Still others are coming out of retirement because their nest eggs have shrunk. Workers 55 and older take an average of 21 weeks to find a job, about five weeks longer than younger job seekers, according to the AARP Public Policy Institute.”

http://www.dallasnews.com/sharedcontent/dws/bus/stories/072008dnbusjobinterview.47f109b.html

Getting Younger by the Day
Brenda Woods
Herald.ie
July 22 2008

Overview: “It seems we can all knock 10 years off our ages and we have the Canadians to thank for it. It's now official -- 50 is the new 40, and 40 is the new 30. That can only mean good things for the thirtysomethings. A recent national survey in Canada said that 61pc of baby boomers felt 10 years younger than their true age.”

http://www.herald.ie/lifestyle/getting-younger-by-the-day-1438103.html

Communication at Work
Robert J. Holland
Richmond.com
July 22, 2008

Overview: “A lot has been written about the difference between Baby Boomers – people born between 1946 and 1964 – and Generation Y, who joined the workforce around the new millennium. Yet, for all their differences, a new global study commissioned by the IABC Research Foundation found that the two generations have some striking similarities as well.”

http://www.richmond.com/business/24950

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