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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest- July 15, 2008 | Main | The Zen of Marketing »

FH Boom Daily Digest- July 16, 2008

Top News from Today's "Boomiverse"

A New Look at the Joys of Being 60 For Men
Tom Clavin
South Hampton Press
July 15, 2008

Overview: “Robert Schwalbe is a man with a mission. ‘There is so much out there on aging women and so much focus on them that men have been ignored,’ the therapist and author said in a recent interview. ‘I wanted to do something about that’.”

http://www.southamptonpress.com/story_detail.cfm?cat=arts&id=155706

Baby Boomers: Who Said Anything About Slowing Down?
Tom Anselm
North County Journal
July 15, 2008

Overview: “We shun the idea of ‘middle age,’ which conjures up images of rocking chairs and white hair and iced teas under the maple tree. Ours has been a generation of movers and doers. We can't sit still. Jogging, biking, tai chi and tae bo, power walking and yoga - all of this is just part and parcel of a boomer's daily routine. Call it the Peter Pan Syndrome; we just won't grow up!”

http://northcountyjournal.stltoday.com/articles/2008/07/15/opinions/sj2tn20080715-0716flo-boomercol20.ii1.txt

Boomers Are Living Longer --- But Are They Healthier?
Jan Pollack
North County Journal
July 15, 2008

Overview: “The expected life span of America's 77 million baby boomers has increased significantly over that of our parents. But living a longer life doesn't always mean living a healthier life. Even the most active boomers are discovering that their bodies aren't as young as they used to be.”

http://northcountyjournal.stltoday.com/articles/2008/07/15/news/sj2tn20080715-0716flo-boom0.ii1.txt

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