About the Blog

How many times in a marketing career does one get to be a revolutionary!
Read More

"Content Marketing" on FH Boom

For Media

Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
Read More

Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Research

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

Blog Honor Roll

« Sober and Ecstatic: Focalyst, Round Two | Main | FH Boom Daily Digest- July 14, 2008 »

FH Boom Daily Digest- July 11, 2008

Top News from Today's "Boomiverse"

Why Are Baby Boomers in a Funk?
Rob Woutat
Kitsap Sun
July 11, 2008

Overview: “… if some of those readers sound pessimistic, we can't completely deny them justification. And if they're between 43 and 62, they're even more likely to be disgruntled than the rest of the population … 'Members of the large generation born from 1946 to 1964 are more downbeat about their lives than are adults who are younger or older, according to the new Pew Research Center Social and Demographic Trends survey'."

http://www.kitsapsun.com/news/2008/jul/11/rob-woutat-why-are-baby-boomers-in-a-funk/

Recruiting and Retaining Older Workers
Jennifer Swanberg
Business Lexington
July 10, 2008

Overview: “Over the next ten years, U.S. employers will lose the expertise of millions of highly skilled and knowledgeable workers. Though some of us may want to deny we are aging, we cannot hide from reality — the first of the baby boomers hit their 60th birthday in 2006.”

http://www.bizlex.com/Articles-c-2008-07-10-78166.113117_Recruiting_and_retaining_older_workers.html

Baby Boomers Less Brand Loyal But Spend More
Colloquy
July 10, 2008

Overview: “With 40- and 50-somethings at or near the peak of their earning potential and typically having several financial dependants ranging from small children to elderly parents, this prime Adult demographic is making the majority of the household spending decisions, according to TV Land’s 'Generation BUY: A Close Look at the Boomer Consumer' Study.”

http://www.colloquy.com/breaking_view.asp?xd=4843

Posted by Boomer Daily Digest on July 11, 2008 7:24 AM |

TrackBack

TrackBack URL for this entry:
http://www.theboomerblog.com/mt/mt-tb.cgi/672.

Comments (1)

carol stanley:

Why is this generation more depressed
than others..we are just people...and
there seems to be more cause to be
depressed today with all the problems..Cut outte labels.

Posted by carol stanley | July 11, 2008 12:28 PM

Posted on July 11, 2008 12:28

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)