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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« Hillary Go Boom | Main | FH Boom Daily Digest- June 18, 2008 »

FH Boom Daily Digest- June 17, 2008

Top News from Today's "Boomiverse"

Younger real estate customers are different
Brian Wargo
In Business Las Vegas
June 19, 2008

Overview: “There is a substantial difference in how Baby Boomers and Generations X and Y view homes, says Steve Bottfeld, executive vice president of Marketing Solutions. Baby Boomers have long sought large homes, even if they couldn't afford them.”

http://www.inbusinesslasvegas.com/2008/06/13/realdev.html

A Looming Transition
Anne Houlihan
Business West
June 9, 2008

Overview: “At first glance, the impending Baby Boomer exodus may seem of little concern to companies. After all, people have been retiring from the workplace for ages. However, companies need to keep in mind that the upcoming retirement years are going to be larger in scale than in any other time in our country’s history..”

http://www.businesswest.com/details.asp?id=1601

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