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« FH Boom Daily Digest- June 4, 2008 | Main | Publishing’s Little Boomer Secret »

FH Boom Daily Digest-June 5,2008

Top News from Today's "Boomiverse"

Web site helps baby boomers ask parents sensitive questions
Margaret Whittemore
NewsOK
June 5, 2008

Overview: “I recently came across a Web site that aroused my curiosity. It was titled www.4070talk.com. The site is designed to help baby boomers ask their parents difficult questions about financial security in retirement, the possible need to leave home, inability to drive and health problems.”

http://newsok.com/web-site-helps-baby-boomers-ask-parents-sensitive-questions/article/3252920/?tm=1212615001

Boomers own more homes and owe more than ever before
Sarah Boesveld and Jamie Komarnicki
The Globe and Mail
June 5, 2008

Overview: “Baby boomers are bucking the tradition of Canadians paying off their mortgages by their 60th birthdays, instead finding themselves with two mortgages and deeper in debt, a census report on housing finds.”

http://www.theglobeandmail.com/servlet/story/LAC.20080605.HOUSING05/TPStory/National

A Fundamental Attitude Change Sweeping the Baby Boomer Generation Means Changes in Marketing to These 77 Million Americans
Market Wire
June 4, 2008

Overview: “A fully updated report from Packaged Facts, Baby Boomer Attitudes and Opportunities: At Home, At Work and On the Road, dispels common misconceptions about the generation and examines the cohort's surprising diversity across demographic segments.”

http://www.marketwire.com/mw/release.do?id=864819


Posted by Boomer Daily Digest on June 5, 2008 7:34 AM |

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