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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest- June 6, 2008 | Main | 30 is the New 60 »

FH Boom Daily Digest- June 9, 2008

Top News from Today's "Boomiverse"

Technomic Reveals Extensive Generational Differences in Consumers’ Restaurant Attitudes, Usage
BusinessWire.com
June 5, 2008

Overview: “Boomers are far more interested in limiting trans fat consumption than are other generations. The majority of Boomers interviewed (51%) said they avoided trans fats on a regular basis, as opposed to 34% for Millennials and 37% for Gen Xers..”

http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20080605005674&newsLang=en

Baby boomers beat the old age blues with a pricey cruise
Mainichi Daily News
June 9, 2008

Overview: “Japan's Baby Boomers are cruising. Literally, as it turns out, according to Sunday Mainichi. Domestic passenger line cruise ship tours are attracting record numbers of customers, with those born in the immediate postwar period sparking the trend….”

http://mdn.mainichi.jp/culture/waiwai/news/20080607p2g00m0dm023000c.html

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