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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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« FH Boom Daily Digest- June 2, 2008 | Main | Winky Dink and Us »

FH Boom Daily Digest- June 3, 2008

Top News from Today's "Boomiverse"

Riding the Retirement Wave
Shefali Anand
The Wall Street Journal
June 2, 2008

Overview: “Mutual-fund companies are targeting retirees like Mr. Miles -- and the 78 million baby boomers behind him who begin turning 62 this year. As waves of boomers leave the work force, many will turn from pumping money into their fund accounts to pulling it out. Mutual-fund companies want to ride this wave as well as they rode the one that has helped many boomers amass million-dollar nest eggs.”

http://online.wsj.com/article/SB121218034407333619.html?mod=googlenews_wsj

Gray means green: Mature stars score at the box office
Julie Hinds
Free Press
June 3, 2008

Overview: “Look closely at the top summer movies and notice the special effects they're having on the perception of age.”

http://www.freep.com/apps/pbcs.dll/article?AID=/20080603/ENT01/806030358

Social Dating Site For Baby Boomers Celebrates 1st Anniversary; Uncovers Surprising Trends
Staff
News Blaze
June 2, 2008

Overview: “What are single Boomers looking for? A steep 47% ranked friendship as most important while 33% are seeking a serious relationship. Also, 30% are looking to casually date, 19% are looking for a sexual companion, 16% want to expand their travel and activity horizons and a relatively small 10% say they are looking to get married.”

http://newsblaze.com/story/2008060205331100018.pnw/newsblaze/HIGHTECH/High-Tech.html


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