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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest- June 27, 2008 | Main | Nun of Our Business »

FH Boom Daily Digest- June 30, 2008

Top News from Today's "Boomiverse"

Urban Centers on the Rise Again
Jonathan Karp
The Chicago Tribune
June 29, 2008

Overview: “In recent years, a generation of young people, born between the late 1970s and mid-1990s, has combined with Baby Boomers to rekindle demand for urban living.”

http://www.chicagotribune.com/business/chi-re-urban-living-0629jun29,0,147337.story

Work Force for the Ages
Paula Schleis
Beacon Journal
June 30, 2008

Overview: “The oldest baby boomers turn 62 this year. But as we get older as a society, the broadcast networks continue to chase the demographic most prized by advertisers, viewers 18 to 49 years old. Still, the 50-plus viewers have more disposable income and are increasingly changing their buying habits. Can Hollywood afford to ignore what some are calling the Silver Tsunami?”

http://www.ohio.com/news/top_stories/22705194.html

Television Programmers Take Note of the 'Silver Tsunami' As Viewers Age
Mark Dawidziak
Cleveland.com
June 29, 2008

Overview: ''‘Not every 'Traditionalist' (born before 1945) is a technology dinosaur, and not every 'Gen Y'er is so interested in fun and play that they are irresponsible workers,’ she said. But each generation is influenced by the culture and technology of its time and those differences can be the source of some eye-rolling and brow furrowing between co-workers.”

http://www.cleveland.com/entertainment/index.ssf/2008/06/television_programmers_take_no.html

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