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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« Fast Boomers, Slow Books | Main | FH Boom Daily Digest- June 3, 2008 »

FH Boom Daily Digest- June 2, 2008

Top News from Today's "Boomiverse"

Baby boomers like their vino
Monique Beech
The Standard
May 30, 2008

Overview: "Currently, 42 per cent of those aged 45 to 64 buy wine on a weekly basis in Ontario, Pamela Lawson told a crowd gathered for Niagara College's Uncorked wine industry conference on Wednesday morning."

http://www.stcatharinesstandard.ca/ArticleDisplay.aspx?e=1051116

65. And still going.
Mark Pothier
The Boston Globe
June 1, 2008

Overview: "Why would anyone want to keep working after they "retire"? For more and more people, the answer is: Why not?"

http://www.boston.com/bostonglobe/magazine/articles/2008/06/01/65_and_still_going/

Medical expenses may break boomers
Mike O’Neal
Chattanooga Times Free Press
June 1, 2008

Overview: "As millions of baby boomers juggle demands of career and family, most are financially unprepared for a disabling injury or illness that forces them out of work for an extended period, a new survey shows."

http://timesfreepress.com/news/2008/jun/01/medical-expenses-may-break-boomers/?local

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