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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest- June 26, 2008 | Main | FH Boom Daily Digest- June 30, 2008 »

FH Boom Daily Digest- June 27, 2008

Top News from Today's "Boomiverse"

Half of Hispanic Boomers to Consider Alternative Health Treatments
eNews Park Forest
June 19, 2008

Overview: “‘Hispanic Boomers' perceptions of healthcare and health information differ significantly from those of the General Market Boomer according to a new report from Focalyst… The report focuses on the 7 million Hispanic Boomers in the United States and examines attitudinal and behavioral differences between English-speaking Hispanic Boomers and the General Market in specific industries such as health, finance, home and technology.”

http://www.enewspf.com/index.php?option=com_content&task=view&id=3628&Itemid=2

New Website Reflects Diversity of Boomer Women
WebWire
June 26, 2008

Overview: “Another new website community for boomer women is making its debut. It’s called Boomer Diva Nation and it’s a non-profit organization geared for women who are on the move and making a difference… the site is designed to offer up-to-date content on current issues affecting boomer women, along with a variety of resources to assist women in their endeavors. It’s also a place where women can network.”

http://www.webwire.com/ViewPressRel.asp?aId=68862

Groundbreaking New Survey Asks American Workers, Ages 44-70, About Longer Working Lives
Examiner
June 18, 2008

Overview: “’This is the first national survey to uncover evidence that the encore career is more than an appealing idea,’ said Marc Freedman, founder and CEO of Civic Ventures, a think tank on boomers, work and aging. ‘Unexpectedly large numbers of boomers are looking for purpose-driven jobs that provide them with both means and meaning.’”

http://www.examiner.com/p-184091~Groundbreaking_New_Survey_Asks_American_Workers__Ages_44_70__About_Longer_Working_Lives.html


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