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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest- June 24, 2008 | Main | FH Boom Daily Digest- June 26, 2008 »

FH Boom Daily Digest- June 25, 2008

Top News from Today's "Boomiverse"

Rising Gas Prices Force More Than 60 Percent of Baby Boomers to Cancel, Postpone or Change Summer Travel Plans, According to Eons.com Survey
The Earth Times
June 24, 2008

Overview: “Today, Eons.com, the largest social networking site for baby boomers, revealed the findings of its ‘Gas and Summer Travel Boomer Poll,’ which… asked boomers, ‘How is the price of gas affecting your summer travel plans?’ and ‘How is the price of gas affecting your everyday travel?’"

http://www.earthtimes.org/articles/show/rising-gas-prices-force-more,444974.shtml

Local Man Produces Webcast for Boomers
Mary Reeves
Times-Gazette
June 25, 2008

Overview: “Don't expect these grandparents to sit and whittle on a front porch. The baby boomer generation is rapidly leaving the workforce and joining the ranks of the retired, but television and webcast producer Sam Dalton doesn't see them creeping off to the Golden Acres retirement villages for shuffleboard tournaments just yet.”

http://www.t-g.com/story/1439554.html

Boomers Boosting Canada's Millionaire Ranks
Zosia Bielski
National Post
June 24, 2008

Overview: “By 2005, 1.1 million families were worth $1-million or more - that is 461,000 more millionaire families than six years earlier, according to a new survey from Statistics Canada. The jump has been attributed to everything from rising real estate values and Boomers buying up assets to general economic prosperity.”

http://www.nationalpost.com/news/story.html?id=610903

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