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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Boomer Critics: Go to Your Room | Main | FH Boom Daily Digest- June 25, 2008 »

FH Boom Daily Digest- June 24, 2008

Top News from Today's "Boomiverse"

Reprogramming the Elder Mind
Jann Burner
American Chronicle
June 23, 2008

Overview: “Don’t look now but a new generation of elders are moving in. Bottom line is the Baby Boomer Generation is not going to age like their parents generation. This is the generation which brought us Hippies, Rock & Roll, the Environmental Movement, the Feminist Movement, Health Food, Personal Computers and The Internet!”

http://www.americanchronicle.com/articles/65833

More Baby Boomers Dealing with Aging Parents - Greatplacesinc.com Provides Support
PR Web
June 24, 2008

Overview: “Baby boomers in the US are living longer and healthier but many are also facing something they are often ill equipped for - dealing with aging parents. Of the more than 76,000,000 baby boomers many are in a caregiving role to their aging parents. Most are unprepared for the cost, emotional toll, and health issues they face as caregivers.”

http://www.prweb.com/releases/aging/parents/prweb1047594.htm

Step Away From the Computer, Kids: Baby Boomers Embrace Social Media
Tameka Kee
MediaPost Publications
Jun 23, 2008

Overview: “…new data from the AARP and the Center for the Digital Future at the USC Annenberg School for Communication shows that Americans over age 50 are also Web 2.0 denizens. And sometimes they even use the Web more than their younger, more tech-savvy counterparts.”

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=85173

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