Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
Read More

Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest- June 19, 2008 | Main | FH Boom Daily Digest- June 23, 2008 »

FH Boom Daily Digest- June 20, 2008

Top News from Today's "Boomiverse"

New Study Released by the Center for the Digital Future and AARP Shows Internet Users 50+ Are Rapidly Closing the Digital Divide With Booming Online Activity
The Earth Times
June 19, 2008

Overview: “Americans 50+ are increasingly becoming immersed in the Internet and in many ways can be compared to users who are decades younger, according to findings from the Center for the Digital Future released today in conjunction with AARP. The study takes a look at online behaviors of those age 50+ compared to the under 50 demographic.”

http://www.earthtimes.org/articles/show/new-study-released-by-the,439962.shtml

Getting a Jump on Retirement
Lynn Underwood
Star Tribune
June 19, 2008

Overview: “While most second-home purchases are for immediate use, the 2006 Baby Boomer Survey by the National Association of Realtors (NAR) shows that those born between 1946 and 1964 are more active than any other group in the second-home market -- they own 57 percent of all vacation/seasonal homes and 58 percent of rental properties. And many of them plan to use them as their eventual retirement homes.”

http://www.startribune.com/lifestyle/homegarden/20559634.html?location_refer=Prep%20Sports

Senior Drivers to Increase 70% Over Next 20 Years
Breitbart
June 11, 2008

Overview: “A new national survey of baby boomers shows a growing need for better communication about driving issues among adult children and their aging parents, calls for additional restrictions on their parents' driving -- whether voluntary or mandatory -- and points to an urgent need for expanded access to public transportation for seniors.”

http://www.breitbart.com/article.php?id=prnw.20080611.AQW059A&show_article=1

TrackBack

TrackBack URL for this entry:
http://www.theboomerblog.com/mt/mt-tb.cgi/653.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)