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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest- June 18, 2008 | Main | FH Boom Daily Digest- June 20, 2008 »

FH Boom Daily Digest- June 19, 2008

Top News from Today's "Boomiverse"

Be smart: Get rid of that mortgage before retirement
Michelle Singletary
Courier Post
June 19, 2008

Overview: “The headline read: ‘Mortgages No Longer a Stigma in Retirement.’ That was the finding of the third annual ‘Affluent Boomers at 60’ survey conducted by Bell Investment Advisors. Baby boomers, the survey revealed, are in no rush to pay off their mortgages.”

http://www.courierpostonline.com/apps/pbcs.dll/article?AID=/20080619/BUSINESS01/806190352/1003/BUSINESS


Ergonomic Design: Booming Business
Jack Bulavsky
Review Journal
June 19, 2008

Overview: “Baby boomers are growing older, putting off retirement to continue in the work force, living longer and choosing to stay in their own homes as they age. Because of this self-sufficiency, interior designers, architects and manufacturers have come up with new ways to assist those aging in their homes…”

http://www.lvrj.com/home_and_garden/20557864.html


Baby Boomers Express Strong Interest in Charity-Related Second Careers
Caroline Preston
The Chronicle of Philanthropy
June 18, 2008

Overview: “At least 6 percent of Americans between the ages of 44 and 70, or 5.3 million people, are working in second careers with charities, governments, schools, or other institutions that benefit society, according to a new survey.”

http://philanthropy.com/news/updates/index.php?id=4982


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