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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest- June 17, 2008 | Main | FH Boom Daily Digest- June 19, 2008 »

FH Boom Daily Digest- June 18, 2008

Top News from Today's "Boomiverse"

'Brain fitness' market booming with aging Boomers
Megan K. Scott
Associated Press
June 17, 2008

Overview: “At 32, he's not worried about losing his memory. He's taking advantage of a growing market in ‘brain fitness’ spurred by aging baby boomers…. People worried about ‘senior moments’ can now turn to an explosion of brain-assisting video games, such as Nintendo's Brain Age; puzzles that are said to ward off dementia…”

http://ap.google.com/article/ALeqM5iOTflc-EZdZGHmwuWcS40xXvtI3QD91C0IK80

Health REITs Provide Bright Spot
Sui-Lee Wee
The Wall Street Journal
June 18, 2008

Overview: “‘Aging baby boomers, who want cheaper outpatient care, are fueling demand for medical-office buildings, while senior housing facilities are banking on the steadily growing demographic of older and affluent people’, says Jerry Doctrow, a Stifel Nicolaus health-care real-estate analyst.”

http://online.wsj.com/article/SB121373019061081799.html?mod=googlenews_wsj

Wealth planning comes of age
Jonathan Chevreau
National Post
June 17, 2008

Overview: “One of Canada's top financial advisors is targeting the Baby Boom generation for comprehensive wealth-management advice… Baby Boomers (born between 1946 and 1966) will control 72% of the wealth in Canada. That's up from 62% in 2004, according to Investor Economics Inc.”

http://www.nationalpost.com/opinion/columnists/story.html?id=02c51210-4f07-4a0a-920b-7d2c8c9d713e

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