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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest- June 13, 2008 | Main | Hillary Go Boom »

FH Boom Daily Digest- June 16, 2008

Top News from Today's "Boomiverse"

Age Becomes the New Race and Gender
Adam Nagourney
The New York Times
June 15, 2008

Overview: “Age will figure in this election — not only because of the gulf in years separating the two candidates, but also because of fault lines of age within the electorate. Both Mr. McCain and Mr. Obama will have to reckon with the great mass of baby boomers, the post-World War II generation who make up a major part of the voting demographic and are themselves experiencing for themselves just what it means to get older.”

http://www.nytimes.com/2008/06/15/weekinreview/15nagourney.html?_r=2&oref=slogin&oref=slogin

Nest egg can bloom South of the border
Barbara Correa
The Daily Bulletin
June 14, 2008

Overview: “Younger at heart than previous generations, today's baby boomers are bypassing the Sunbelt that created a retirement haven for their parents and heading for the beautiful - and more affordable - countries of Latin America.”

http://www.dailybulletin.com/ci_9589005?source=most_emailed

Business is boomers
Bill Lohmann
InRich
June 16, 2008

Overview: “Balanced Spectrum lamps sell so well because eyes are among the first things to go with age. Baby boomers and their parents scarf them up.”

http://www.inrich.com/cva/ric/news.apx.-content-articles-RTD-2008-06-16-0010.html

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