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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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« WOA Unite! Pockets of Power | Main | FH Boom Daily Digest- June 13, 2008 »

FH Boom Daily Digest- June 12, 2008

Top News from Today's "Boomiverse"

Eighty Is the New Fifty
Daniel Gross
Newsweek
June 16, 2008

Overview: “Until recently, aging big-shot executives were happy to play golf, become ambassadors or just fade away.”

http://www.newsweek.com/id/140455

Red Hat Society, CARP, Toastmasters and Lions: Top Groups for Semi-Retiring Boomers, Author Says
CNW
June 11, 2008

Overview: “‘Ten million Canadian boomers are starting a new lifestyle by re-balancing their time, their talents and their resources. Most will not retire, but will invent semi-retirement. They will transform the ‘me’ generation into the ‘we’ generation.’”

http://www.cnw.ca/fr/releases/archive/June2008/11/c2644.html


One in Four Share Photos Online Monthly, One in Ten Send Greeting e-Cards
Marketing VOX
June 12, 2008

Overview: “Nearly one-quarter of US adults shared photos via a Web site in the last 30 days, while Baby Boomers made the most use of digital greeting cards, according to new data from Mediamark Research & Intelligence (MRI) - via MarketingCharts.”

http://www.marketingvox.com/one-in-four-share-photos-online-monthly-one-in-ten-send-greeting-e-cards-039179/


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