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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest- June 10, 2008 | Main | WOA Unite! Pockets of Power »

FH Boom Daily Digest- June 11, 2008

Top News from Today's "Boomiverse"

Baby Boomers: Still Too Scared of Stocks
Emily Brandon
U.S. News & World Report
June 11, 2008

Overview: “All retirement savers face this conundrum: Equity investments could lose principal during a bad year. But the interest on risk-free savings vehicles like certificates of deposit may not keep up with inflation. Most baby boomers are choosing to err on the side of caution, according to an online survey.”

http://www.usnews.com/blogs/planning-to-retire/2008/6/9/baby-boomers-still-too-scared-of-stocks.html

50,000,000+ Baby Boomers Get Brassy New Voice to 'Express Their Attitude' via Sassy New Tee-Shirt Collection
PR Web
June 11, 2008

Overview: “Baby Boomers now have an exclusive new casual clothing option that brings fresh meaning and pizazz to the tired old maxim 'Been there, Done that, Got the Tee-shirt.'”

http://www.prweb.com/releases/2008/6/prweb1012414.htm

Boomers Not Following in Parents’ Footsteps
Ellie Behling and Rebecca Moore
Plan Adviser
June 10, 2008

Overview: “Baby Boomers are failing to follow the retirement planning disciplines that enabled their parents to achieve a satisfying retirement, according to a new study by NAVA, the Association for Insured Retirement Solutions.”

http://www.planadviser.com/research/article.php/2366

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