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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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« 30 is the New 60 | Main | FH Boom Daily Digest- June 11, 2008 »

FH Boom Daily Digest- June 10, 2008

Changing Lanes
Jonathan Chevreau
National Post
June 9, 2008

Overview: “Many baby boomers are looking to make a ‘mid-life renewal’ as they reach their 50s and 60s. Some may be at the top of the corporate or entrepreneurial game but are seeking to make a dramatic break.”

http://network.nationalpost.com/np/blogs/wealthyboomer/archive/2008/06/09/changing-lanes.aspx

Go to Your Room! Survey Reveals Adult Children of Retired Parents Need More Discipline In Retirement Planning
PR Newswire
June 6, 2008

Overview: “The ‘Generational Differences in Retirement Planning (GDRP): Adult Children of Retired Parents’ study revealed that baby boomers are failing to follow the tried-and-true retirement planning disciplines that enabled their parents to achieve a satisfying retirement.”

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/06-10-2008/0004829315&EDATE=#linktopagetop

Beyond 50 Radio America's Talk Show for Baby Boomers
24-7pressrelease.com
June 10, 2008

Overview: “‘Beyond 50 Radio’ is America's Talk Show for Baby Boomers. It can be heard as a weekly podcast (online and syndicated program) for those going through difficult, midlife transitions. Many of their listeners are in their 40s - 60s. The talks are not only informative, but also entertaining. Their ongoing message is for the listeners to live their life with great passion, meaning and intelligence.”

http://www.24-7pressrelease.com/view_press_release_printer_friendly.php?rID=52948

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