Top News from Today's "Boomiverse"

Baby boomers like their vino
Monique Beech
The Standard
May 30, 2008

Overview: "Currently, 42 per cent of those aged 45 to 64 buy wine on a weekly basis in Ontario, Pamela Lawson told a crowd gathered for Niagara College's Uncorked wine industry conference on Wednesday morning."

http://www.stcatharinesstandard.ca/ArticleDisplay.aspx?e=1051116

65. And still going.
Mark Pothier
The Boston Globe
June 1, 2008

Overview: "Why would anyone want to keep working after they "retire"? For more and more people, the answer is: Why not?"

http://www.boston.com/bostonglobe/magazine/articles/2008/06/01/65_and_still_going/

Medical expenses may break boomers
Mike O’Neal
Chattanooga Times Free Press
June 1, 2008

Overview: "As millions of baby boomers juggle demands of career and family, most are financially unprepared for a disabling injury or illness that forces them out of work for an extended period, a new survey shows."

http://timesfreepress.com/news/2008/jun/01/medical-expenses-may-break-boomers/?local

Top News from Today's "Boomiverse"

Riding the Retirement Wave
Shefali Anand
The Wall Street Journal
June 2, 2008

Overview: “Mutual-fund companies are targeting retirees like Mr. Miles -- and the 78 million baby boomers behind him who begin turning 62 this year. As waves of boomers leave the work force, many will turn from pumping money into their fund accounts to pulling it out. Mutual-fund companies want to ride this wave as well as they rode the one that has helped many boomers amass million-dollar nest eggs.”

http://online.wsj.com/article/SB121218034407333619.html?mod=googlenews_wsj

Gray means green: Mature stars score at the box office
Julie Hinds
Free Press
June 3, 2008

Overview: “Look closely at the top summer movies and notice the special effects they're having on the perception of age.”

http://www.freep.com/apps/pbcs.dll/article?AID=/20080603/ENT01/806030358

Social Dating Site For Baby Boomers Celebrates 1st Anniversary; Uncovers Surprising Trends
Staff
News Blaze
June 2, 2008

Overview: “What are single Boomers looking for? A steep 47% ranked friendship as most important while 33% are seeking a serious relationship. Also, 30% are looking to casually date, 19% are looking for a sexual companion, 16% want to expand their travel and activity horizons and a relatively small 10% say they are looking to get married.”

http://newsblaze.com/story/2008060205331100018.pnw/newsblaze/HIGHTECH/High-Tech.html

Marketers of all ages: You can not truly grasp the boomer ethos unless you view the four-disc DVD: “Hiya, Kids: A ‘50’s Saturday Morning.”

Sure, you’ve seen still shots of Howdy Doody—or perhaps snippets of one of the first and most famous of the children’s shows to ever hit the tube. But unless you sit through an entire episode, you will miss many of the nuances that helped form boomers’ outlook on life, our expectations of how things should be, and how amazingly well we’ve both contributed to and adapted to changing times.

For the rest of today's blog, continue at The Boomer Blog

Top News from Today's "Boomiverse"

Is $1 Million Enough to Retire On?
Emily Brandon
U.S. News and World Report
June 3, 2008

Overview: “Becoming a millionaire once conjured up images of wealth and luxury, or at the very least financial security. But is a million bucks enough to retire comfortably on anymore? Many baby boomer millionaires don't think so, at least for the lifestyle they want to lead.”

http://www.usnews.com/articles/business/retirement/2008/06/03/is-1-million-enough-to-retire-on.html

Single boomers enjoy sex and do not want to wed: poll
Solarina Ho
Reuters
June 3, 2008

Overview: “Single baby boomers are enjoying better sex…and are not looking to get married, according to a new poll.”

http://www.reuters.com/article/lifestyleMolt/idUSN0225968720080603

Boomer tastes are all grown-up
Karen Von Hahn
The Globe and Mail
May 31, 2008

Overview: “But, as we all know, something has happened to yoga, along with all the other pet predilections the boomer generation held in their student days. It has grown up, moved uptown and become as well-heeled and worldly as the boomers themselves.”

http://www.theglobeandmail.com/servlet/story/LAC.20080531.NOTICED31/TPStory/Entertainment/columnists

Top News from Today's "Boomiverse"

Web site helps baby boomers ask parents sensitive questions
Margaret Whittemore
NewsOK
June 5, 2008

Overview: “I recently came across a Web site that aroused my curiosity. It was titled www.4070talk.com. The site is designed to help baby boomers ask their parents difficult questions about financial security in retirement, the possible need to leave home, inability to drive and health problems.”

http://newsok.com/web-site-helps-baby-boomers-ask-parents-sensitive-questions/article/3252920/?tm=1212615001

Boomers own more homes and owe more than ever before
Sarah Boesveld and Jamie Komarnicki
The Globe and Mail
June 5, 2008

Overview: “Baby boomers are bucking the tradition of Canadians paying off their mortgages by their 60th birthdays, instead finding themselves with two mortgages and deeper in debt, a census report on housing finds.”

http://www.theglobeandmail.com/servlet/story/LAC.20080605.HOUSING05/TPStory/National

A Fundamental Attitude Change Sweeping the Baby Boomer Generation Means Changes in Marketing to These 77 Million Americans
Market Wire
June 4, 2008

Overview: “A fully updated report from Packaged Facts, Baby Boomer Attitudes and Opportunities: At Home, At Work and On the Road, dispels common misconceptions about the generation and examines the cohort's surprising diversity across demographic segments.”

http://www.marketwire.com/mw/release.do?id=864819

Take a look at the piles of pink and white cartoon-inspired book covers, of high-heeled shoes piled up on the prized entryway tables of your big box bookstores, and you’d think it was women 18-34 who keep money pumping into the book publishing world.

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

Did Boomers Enjoy the Boom a Little Too Much?
Nancy Trejos
The Washington Post
June 5, 2008

Overview: “More than two-thirds of early Baby Boomer households, meaning those between the ages of 50 and 63, are financially unprepared for retirement. There are a number of factors contributing to that, the study found. Among them: Inadequate saving, income and wealth inequality and a slowing economy.”

http://blog.washingtonpost.com/thecheckout/2008/06/did_boomers_enjoy_the_boom_a_l.html?nav=rss_blog

Spendthrift Boomers Face Perilous Retirement: McKinsey
Wall Street Journal/ Blog
June 5, 2008

Overview: “A pillar of economics is the life-cycle theory of consumption. It holds that an individual saves little as a young adult, a lot in his middle ages, and not at all when he retires. A new study finds that the baby-boomer generation — the 79 million Americans born between 1945 and 1964 — has broken that rule with a vengeance and are ill prepared for retirement as a result.”

http://blogs.wsj.com/economics/2008/06/05/spendthrift-boomers-face-perilous-retirement-mckinsey/

Design that accommodates the aging boomer
Elaine Markoutsas
OC Register
June 5, 2008

Overview: “As baby boomers age, and issues such as compromised eyesight and dexterity become apparent, there's a lot more thought being given to design and remodeling concepts that make physical tasks easier. Design modifications are being made both in architecture and products that are better suited for multigenerational audiences with varied requirements.”

http://www.ocregister.com/articles/design-universal-design-2061129-aging-boomer

Top News from Today's "Boomiverse"

Technomic Reveals Extensive Generational Differences in Consumers’ Restaurant Attitudes, Usage
BusinessWire.com
June 5, 2008

Overview: “Boomers are far more interested in limiting trans fat consumption than are other generations. The majority of Boomers interviewed (51%) said they avoided trans fats on a regular basis, as opposed to 34% for Millennials and 37% for Gen Xers..”

http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20080605005674&newsLang=en

Baby boomers beat the old age blues with a pricey cruise
Mainichi Daily News
June 9, 2008

Overview: “Japan's Baby Boomers are cruising. Literally, as it turns out, according to Sunday Mainichi. Domestic passenger line cruise ship tours are attracting record numbers of customers, with those born in the immediate postwar period sparking the trend….”

http://mdn.mainichi.jp/culture/waiwai/news/20080607p2g00m0dm023000c.html

Today’s blog does not need to be long because it will, rather, go deep…about as deep as the lines on a 30-year-old’s face.

Which is why I stand in awe of a recent article in the May ’08 issue of “Marie Claire” Magazine—which, like most of the mainstream magazines geared to the female consumer, is a favorite of the 20 and 30-something crowd but not (with a few exceptions) particularly focused to the needs and concerns of “the older woman.”.

For the rest of today's blog, continue at The Boomer Blog

Changing Lanes
Jonathan Chevreau
National Post
June 9, 2008

Overview: “Many baby boomers are looking to make a ‘mid-life renewal’ as they reach their 50s and 60s. Some may be at the top of the corporate or entrepreneurial game but are seeking to make a dramatic break.”

http://network.nationalpost.com/np/blogs/wealthyboomer/archive/2008/06/09/changing-lanes.aspx

Go to Your Room! Survey Reveals Adult Children of Retired Parents Need More Discipline In Retirement Planning
PR Newswire
June 6, 2008

Overview: “The ‘Generational Differences in Retirement Planning (GDRP): Adult Children of Retired Parents’ study revealed that baby boomers are failing to follow the tried-and-true retirement planning disciplines that enabled their parents to achieve a satisfying retirement.”

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/06-10-2008/0004829315&EDATE=#linktopagetop

Beyond 50 Radio America's Talk Show for Baby Boomers
24-7pressrelease.com
June 10, 2008

Overview: “‘Beyond 50 Radio’ is America's Talk Show for Baby Boomers. It can be heard as a weekly podcast (online and syndicated program) for those going through difficult, midlife transitions. Many of their listeners are in their 40s - 60s. The talks are not only informative, but also entertaining. Their ongoing message is for the listeners to live their life with great passion, meaning and intelligence.”

http://www.24-7pressrelease.com/view_press_release_printer_friendly.php?rID=52948

Top News from Today's "Boomiverse"

Baby Boomers: Still Too Scared of Stocks
Emily Brandon
U.S. News & World Report
June 11, 2008

Overview: “All retirement savers face this conundrum: Equity investments could lose principal during a bad year. But the interest on risk-free savings vehicles like certificates of deposit may not keep up with inflation. Most baby boomers are choosing to err on the side of caution, according to an online survey.”

http://www.usnews.com/blogs/planning-to-retire/2008/6/9/baby-boomers-still-too-scared-of-stocks.html

50,000,000+ Baby Boomers Get Brassy New Voice to 'Express Their Attitude' via Sassy New Tee-Shirt Collection
PR Web
June 11, 2008

Overview: “Baby Boomers now have an exclusive new casual clothing option that brings fresh meaning and pizazz to the tired old maxim 'Been there, Done that, Got the Tee-shirt.'”

http://www.prweb.com/releases/2008/6/prweb1012414.htm

Boomers Not Following in Parents’ Footsteps
Ellie Behling and Rebecca Moore
Plan Adviser
June 10, 2008

Overview: “Baby Boomers are failing to follow the retirement planning disciplines that enabled their parents to achieve a satisfying retirement, according to a new study by NAVA, the Association for Insured Retirement Solutions.”

http://www.planadviser.com/research/article.php/2366

Nevermind that the Women of America continue to permit clothing makers to size trousers in goofy ways that have nada to do with the variety of actual body shapes we come in.

For the rest of today's blog, continue at The Boomer Blog

Top News from Today's "Boomiverse"

Eighty Is the New Fifty
Daniel Gross
Newsweek
June 16, 2008

Overview: “Until recently, aging big-shot executives were happy to play golf, become ambassadors or just fade away.”

http://www.newsweek.com/id/140455

Red Hat Society, CARP, Toastmasters and Lions: Top Groups for Semi-Retiring Boomers, Author Says
CNW
June 11, 2008

Overview: “‘Ten million Canadian boomers are starting a new lifestyle by re-balancing their time, their talents and their resources. Most will not retire, but will invent semi-retirement. They will transform the ‘me’ generation into the ‘we’ generation.’”

http://www.cnw.ca/fr/releases/archive/June2008/11/c2644.html

One in Four Share Photos Online Monthly, One in Ten Send Greeting e-Cards
Marketing VOX
June 12, 2008

Overview: “Nearly one-quarter of US adults shared photos via a Web site in the last 30 days, while Baby Boomers made the most use of digital greeting cards, according to new data from Mediamark Research & Intelligence (MRI) - via MarketingCharts.”

http://www.marketingvox.com/one-in-four-share-photos-online-monthly-one-in-ten-send-greeting-e-cards-039179/

Top News from Today's "Boomiverse"

Baby boomers eat their way to health and beauty
Sarah Hills
Food Navigator- USA
June 12, 2008

Overview: “Baby Boomers are trying to eat their way to a younger complexion with fresh, natural foods which offer ‘ageless health and beauty’, a new report said.”

www.foodnavigator-usa.com/news/ng.asp?n=85890-packaged-facts-unilever-baby-boomers-cholesterol

Retiring baby boomers in bad physical shape?
Chiroeco.com
June 12, 2008

Overview: “Americans in their early to mid-50s report poorer health, more pain, and more trouble doing everyday physical tasks than their older peers reported at the same age in years past, according to research published in print and online by the nonprofit National Bureau of Economic Research (NBER).”

http://www.chiroeco.com/news/chiropractic-news.php?id=1279

Top News from Today's "Boomiverse"

Age Becomes the New Race and Gender
Adam Nagourney
The New York Times
June 15, 2008

Overview: “Age will figure in this election — not only because of the gulf in years separating the two candidates, but also because of fault lines of age within the electorate. Both Mr. McCain and Mr. Obama will have to reckon with the great mass of baby boomers, the post-World War II generation who make up a major part of the voting demographic and are themselves experiencing for themselves just what it means to get older.”

http://www.nytimes.com/2008/06/15/weekinreview/15nagourney.html?_r=2&oref=slogin&oref=slogin

Nest egg can bloom South of the border
Barbara Correa
The Daily Bulletin
June 14, 2008

Overview: “Younger at heart than previous generations, today's baby boomers are bypassing the Sunbelt that created a retirement haven for their parents and heading for the beautiful - and more affordable - countries of Latin America.”

http://www.dailybulletin.com/ci_9589005?source=most_emailed

Business is boomers
Bill Lohmann
InRich
June 16, 2008

Overview: “Balanced Spectrum lamps sell so well because eyes are among the first things to go with age. Baby boomers and their parents scarf them up.”

http://www.inrich.com/cva/ric/news.apx.-content-articles-RTD-2008-06-16-0010.html

With the Democratic nomination in Obama’s presumptive hands, it’s high time we revisit the impact of Hillary Clinton’s status as role model for boomer women—and implications for marketers. Hint: it’s all good.

For the rest of today's blog, continue at The Boomer Blog

Top News from Today's "Boomiverse"

Younger real estate customers are different
Brian Wargo
In Business Las Vegas
June 19, 2008

Overview: “There is a substantial difference in how Baby Boomers and Generations X and Y view homes, says Steve Bottfeld, executive vice president of Marketing Solutions. Baby Boomers have long sought large homes, even if they couldn't afford them.”

http://www.inbusinesslasvegas.com/2008/06/13/realdev.html

A Looming Transition
Anne Houlihan
Business West
June 9, 2008

Overview: “At first glance, the impending Baby Boomer exodus may seem of little concern to companies. After all, people have been retiring from the workplace for ages. However, companies need to keep in mind that the upcoming retirement years are going to be larger in scale than in any other time in our country’s history..”

http://www.businesswest.com/details.asp?id=1601

Top News from Today's "Boomiverse"

'Brain fitness' market booming with aging Boomers
Megan K. Scott
Associated Press
June 17, 2008

Overview: “At 32, he's not worried about losing his memory. He's taking advantage of a growing market in ‘brain fitness’ spurred by aging baby boomers…. People worried about ‘senior moments’ can now turn to an explosion of brain-assisting video games, such as Nintendo's Brain Age; puzzles that are said to ward off dementia…”

http://ap.google.com/article/ALeqM5iOTflc-EZdZGHmwuWcS40xXvtI3QD91C0IK80

Health REITs Provide Bright Spot
Sui-Lee Wee
The Wall Street Journal
June 18, 2008

Overview: “‘Aging baby boomers, who want cheaper outpatient care, are fueling demand for medical-office buildings, while senior housing facilities are banking on the steadily growing demographic of older and affluent people’, says Jerry Doctrow, a Stifel Nicolaus health-care real-estate analyst.”

http://online.wsj.com/article/SB121373019061081799.html?mod=googlenews_wsj

Wealth planning comes of age
Jonathan Chevreau
National Post
June 17, 2008

Overview: “One of Canada's top financial advisors is targeting the Baby Boom generation for comprehensive wealth-management advice… Baby Boomers (born between 1946 and 1966) will control 72% of the wealth in Canada. That's up from 62% in 2004, according to Investor Economics Inc.”

http://www.nationalpost.com/opinion/columnists/story.html?id=02c51210-4f07-4a0a-920b-7d2c8c9d713e

Top News from Today's "Boomiverse"

Be smart: Get rid of that mortgage before retirement
Michelle Singletary
Courier Post
June 19, 2008

Overview: “The headline read: ‘Mortgages No Longer a Stigma in Retirement.’ That was the finding of the third annual ‘Affluent Boomers at 60’ survey conducted by Bell Investment Advisors. Baby boomers, the survey revealed, are in no rush to pay off their mortgages.”

http://www.courierpostonline.com/apps/pbcs.dll/article?AID=/20080619/BUSINESS01/806190352/1003/BUSINESS

Ergonomic Design: Booming Business
Jack Bulavsky
Review Journal
June 19, 2008

Overview: “Baby boomers are growing older, putting off retirement to continue in the work force, living longer and choosing to stay in their own homes as they age. Because of this self-sufficiency, interior designers, architects and manufacturers have come up with new ways to assist those aging in their homes…”

http://www.lvrj.com/home_and_garden/20557864.html

Baby Boomers Express Strong Interest in Charity-Related Second Careers
Caroline Preston
The Chronicle of Philanthropy
June 18, 2008

Overview: “At least 6 percent of Americans between the ages of 44 and 70, or 5.3 million people, are working in second careers with charities, governments, schools, or other institutions that benefit society, according to a new survey.”

http://philanthropy.com/news/updates/index.php?id=4982

Top News from Today's "Boomiverse"

New Study Released by the Center for the Digital Future and AARP Shows Internet Users 50+ Are Rapidly Closing the Digital Divide With Booming Online Activity
The Earth Times
June 19, 2008

Overview: “Americans 50+ are increasingly becoming immersed in the Internet and in many ways can be compared to users who are decades younger, according to findings from the Center for the Digital Future released today in conjunction with AARP. The study takes a look at online behaviors of those age 50+ compared to the under 50 demographic.”

http://www.earthtimes.org/articles/show/new-study-released-by-the,439962.shtml

Getting a Jump on Retirement
Lynn Underwood
Star Tribune
June 19, 2008

Overview: “While most second-home purchases are for immediate use, the 2006 Baby Boomer Survey by the National Association of Realtors (NAR) shows that those born between 1946 and 1964 are more active than any other group in the second-home market -- they own 57 percent of all vacation/seasonal homes and 58 percent of rental properties. And many of them plan to use them as their eventual retirement homes.”

http://www.startribune.com/lifestyle/homegarden/20559634.html?location_refer=Prep%20Sports

Senior Drivers to Increase 70% Over Next 20 Years
Breitbart
June 11, 2008

Overview: “A new national survey of baby boomers shows a growing need for better communication about driving issues among adult children and their aging parents, calls for additional restrictions on their parents' driving -- whether voluntary or mandatory -- and points to an urgent need for expanded access to public transportation for seniors.”

http://www.breitbart.com/article.php?id=prnw.20080611.AQW059A&show_article=1

Top News from Today's "Boomiverse"

Ages Loom Large in Election
Susan Reimer
Baltimore Sun
June 22, 2008

Overview: “Staying young, growing old and what happens in between. We seem to have settled the issues of race and gender this election season (although that might be optimistic), so only one rude and divisive issue remains on the table: age.”

http://www.baltimoresun.com/entertainment/custom/altoday/bal-al.reimer22jun22,0,7765826.column

Are Baby Boomers Ignored by Fashion Trend Seekers?
Helen Dickinson
The Retail Bulletin
June 21, 2008

Overview: “I'm sure that those responsible for identifying trends get it right the vast majority of the time. However, when it comes to fashion retailing, there has been one large section of society which had historically been shamefully under served and is now getting more of its time in the spotlight. I'm referring to women from the so-called baby boomer generation.”

http://www.theretailbulletin.com/news/are_baby_boomers_ignored_by_fashion_trend_seekers__21-06-08/

Canadian Seniors and Baby Boomers Still Play like Kids
The Sudbury Star
June 21, 2008

Overview: “For some, growing older means slowing down. Sure, you can't run a five-minute mile the way you once did and sliding into second base probably isn't going to happen any time soon, but many seniors and baby boomers are laughing in the face of this out-dated attitude proving they can give their kids (or grandkids) a run for their money.”

http://www.thesudburystar.com/ArticleDisplay.aspx?e=1083856

The number of articles warning the public about the number one enemy of a healthy economy are proliferating. And who is this enemy? Those no good, bad awful baby boomers: that’s who.

For the rest of today's blog, continue at The Boomer Blog

Top News from Today's "Boomiverse"

Reprogramming the Elder Mind
Jann Burner
American Chronicle
June 23, 2008

Overview: “Don’t look now but a new generation of elders are moving in. Bottom line is the Baby Boomer Generation is not going to age like their parents generation. This is the generation which brought us Hippies, Rock & Roll, the Environmental Movement, the Feminist Movement, Health Food, Personal Computers and The Internet!”

http://www.americanchronicle.com/articles/65833

More Baby Boomers Dealing with Aging Parents - Greatplacesinc.com Provides Support
PR Web
June 24, 2008

Overview: “Baby boomers in the US are living longer and healthier but many are also facing something they are often ill equipped for - dealing with aging parents. Of the more than 76,000,000 baby boomers many are in a caregiving role to their aging parents. Most are unprepared for the cost, emotional toll, and health issues they face as caregivers.”

http://www.prweb.com/releases/aging/parents/prweb1047594.htm

Step Away From the Computer, Kids: Baby Boomers Embrace Social Media
Tameka Kee
MediaPost Publications
Jun 23, 2008

Overview: “…new data from the AARP and the Center for the Digital Future at the USC Annenberg School for Communication shows that Americans over age 50 are also Web 2.0 denizens. And sometimes they even use the Web more than their younger, more tech-savvy counterparts.”

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=85173

Top News from Today's "Boomiverse"

Rising Gas Prices Force More Than 60 Percent of Baby Boomers to Cancel, Postpone or Change Summer Travel Plans, According to Eons.com Survey
The Earth Times
June 24, 2008

Overview: “Today, Eons.com, the largest social networking site for baby boomers, revealed the findings of its ‘Gas and Summer Travel Boomer Poll,’ which… asked boomers, ‘How is the price of gas affecting your summer travel plans?’ and ‘How is the price of gas affecting your everyday travel?’"

http://www.earthtimes.org/articles/show/rising-gas-prices-force-more,444974.shtml

Local Man Produces Webcast for Boomers
Mary Reeves
Times-Gazette
June 25, 2008

Overview: “Don't expect these grandparents to sit and whittle on a front porch. The baby boomer generation is rapidly leaving the workforce and joining the ranks of the retired, but television and webcast producer Sam Dalton doesn't see them creeping off to the Golden Acres retirement villages for shuffleboard tournaments just yet.”

http://www.t-g.com/story/1439554.html

Boomers Boosting Canada's Millionaire Ranks
Zosia Bielski
National Post
June 24, 2008

Overview: “By 2005, 1.1 million families were worth $1-million or more - that is 461,000 more millionaire families than six years earlier, according to a new survey from Statistics Canada. The jump has been attributed to everything from rising real estate values and Boomers buying up assets to general economic prosperity.”

http://www.nationalpost.com/news/story.html?id=610903

Top News from Today's "Boomiverse"

Baby Boomers More Gloomy Than Younger and Older Adults: Study
Thaindian News
June 26, 2008

Overview: “A new survey has revealed that Baby Boomers are more gloomy than young people and seniors about their lives and the prospects for improvement.”

http://www.thaindian.com/newsportal/india-news/baby-boomers-more-gloomy-than-younger-and-older-adults-study_10064731.html

Hip Music for Baby Boomers
Pittsburgh Tribune-Review
June 24, 2008

Overview: “There is a reason classic acts such as the Police, Santana, Bruce Springsteen and Rush continue to fill big venues this summer: Many people who formed their core audiences in the '60s, '70s and '80s still are locked into that music.”

http://www.pittsburghlive.com/x/pittsburghtrib/news/tribpm/s_574335.html

Baby Boomer Site Booms
PR.com
June 26, 2008

Overview: “Since NotOverTheHill started operations on April 1, 2008, it has become a hit with baby boomers and now is the fastest growing social network for the 40 and over crowd.”

http://www.pr.com/press-release/92112

Top News from Today's "Boomiverse"

Half of Hispanic Boomers to Consider Alternative Health Treatments
eNews Park Forest
June 19, 2008

Overview: “‘Hispanic Boomers' perceptions of healthcare and health information differ significantly from those of the General Market Boomer according to a new report from Focalyst… The report focuses on the 7 million Hispanic Boomers in the United States and examines attitudinal and behavioral differences between English-speaking Hispanic Boomers and the General Market in specific industries such as health, finance, home and technology.”

http://www.enewspf.com/index.php?option=com_content&task=view&id=3628&Itemid=2

New Website Reflects Diversity of Boomer Women
WebWire
June 26, 2008

Overview: “Another new website community for boomer women is making its debut. It’s called Boomer Diva Nation and it’s a non-profit organization geared for women who are on the move and making a difference… the site is designed to offer up-to-date content on current issues affecting boomer women, along with a variety of resources to assist women in their endeavors. It’s also a place where women can network.”

http://www.webwire.com/ViewPressRel.asp?aId=68862

Groundbreaking New Survey Asks American Workers, Ages 44-70, About Longer Working Lives
Examiner
June 18, 2008

Overview: “’This is the first national survey to uncover evidence that the encore career is more than an appealing idea,’ said Marc Freedman, founder and CEO of Civic Ventures, a think tank on boomers, work and aging. ‘Unexpectedly large numbers of boomers are looking for purpose-driven jobs that provide them with both means and meaning.’”

http://www.examiner.com/p-184091~Groundbreaking_New_Survey_Asks_American_Workers__Ages_44_70__About_Longer_Working_Lives.html

Top News from Today's "Boomiverse"

Urban Centers on the Rise Again
Jonathan Karp
The Chicago Tribune
June 29, 2008

Overview: “In recent years, a generation of young people, born between the late 1970s and mid-1990s, has combined with Baby Boomers to rekindle demand for urban living.”

http://www.chicagotribune.com/business/chi-re-urban-living-0629jun29,0,147337.story

Work Force for the Ages
Paula Schleis
Beacon Journal
June 30, 2008

Overview: “The oldest baby boomers turn 62 this year. But as we get older as a society, the broadcast networks continue to chase the demographic most prized by advertisers, viewers 18 to 49 years old. Still, the 50-plus viewers have more disposable income and are increasingly changing their buying habits. Can Hollywood afford to ignore what some are calling the Silver Tsunami?”

http://www.ohio.com/news/top_stories/22705194.html

Television Programmers Take Note of the 'Silver Tsunami' As Viewers Age
Mark Dawidziak
Cleveland.com
June 29, 2008

Overview: ''‘Not every 'Traditionalist' (born before 1945) is a technology dinosaur, and not every 'Gen Y'er is so interested in fun and play that they are irresponsible workers,’ she said. But each generation is influenced by the culture and technology of its time and those differences can be the source of some eye-rolling and brow furrowing between co-workers.”

http://www.cleveland.com/entertainment/index.ssf/2008/06/television_programmers_take_no.html

When queried about their financial safety net for the future, an alarming number of boomer women volunteer that “the church community” will save them—and they’re not just talking about their souls.

For the rest of today's blog, continue at The Boomer Blog