About the Blog

How many times in a marketing career does one get to be a revolutionary!
Read More

"Content Marketing" on FH Boom

For Media

Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
Read More

Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Research

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

Blog Honor Roll

« Difficult Conversations | Main | Hello Future Retrolutionaries! »

FH Boom Daily Digest-May 5, 2008

Top News from Today's "Boomiverse"

Instead of Breaking Hips, They're Breaking Into Hip-Hop
Robin Givhan
The Washington Post
May 4, 2008

Overview: “There's something immediately amusing about the sight of a senior citizen dressed in an oversize basketball jersey and executing hip-hop dance moves. It's the classic fish-out-of-water giggle, the same incongruity that makes folks chuckle when they see a toddler dressed up in a business suit and looking like a miniature hedge fund executive.”

http://www.washingtonpost.com/wp-dyn/content/article/2008/05/02/AR2008050200998.html

Traveling boomers are taking families along
Sally Walker Davies
Detroit Free Press
May 4, 2008

Overview: “Whether it's grandparents taking their grandkids on a cruise or generations of a family meeting for a special occasion, multigenerational travel has many forms, says Linda Raymer, president of the vacation division of Nashville, Tenn.-based Travelink.”

http://www.freep.com/apps/pbcs.dll/article?AID=/20080504/FEATURES07/805040539/1032/FEATURES07

Retire? Oldest boomers redefining the concept
Mary Jo Layton
Orlando Sentinel
May 4, 2008

Overview: “The nation's oldest baby boomers are turning 62 this year and are eligible to collect Social Security -- a milestone that's prompting jokes about Starbucks in nursing homes and serious debate over the pros and cons of retirement.”

http://www.orlandosentinel.com/orl-keepworking08may04,0,1219760.story

Posted by Carol Orsborn on May 5, 2008 7:39 AM |

TrackBack

TrackBack URL for this entry:
http://www.theboomerblog.com/mt/mt-tb.cgi/603.

Comments (1)

Anonymous:

Thanks for the helpful articles.

I write a blog for boomer consumers called The Survive and Thrive Boomer Guide at http://boomersurvive-thriveguide.typepad.com.

Rita

Posted by Anonymous | May 6, 2008 10:24 PM

Posted on May 6, 2008 22:24

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)