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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-May 1, 2008 | Main | Difficult Conversations »

FH Boom Daily Digest-May 2, 2008

Top News from Today's "Boomiverse"

Wellness; Casual Games Play a Critical Role in Health and Wellness
BusinessWire
April 22, 2008

Overview: “A recent Big Fish Games customer survey shows baby boomers are playing games as a way to promote mental and physical wellness. Respondents stated that benefits of playing casual games included reduced stress, better concentration, improved vision, increased memory and a reduction in unhealthy habits.”

http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20080422005954&newsLang=en

Not Your Parents' Travel Guide: From Active Vacations to Luxury Travel, Find the Best at BoomVoyage
Emediawire
May 1, 2008

Overview: “BoomVoyage, a Web-based travel style guide for Baby Boomers launched today. Founder Jeanne Parrent said, ‘When it comes to travel, Boomers have been there, done that. Now they want to go to new, exotic destinations responsibly and to experience familiar places in unique ways.’ As the age group that travels the most and spends the most on their trips, Boomers are redefining mid-life and travel."

http://www.emediawire.com/releases/adventure_vacations/family_vacations/prweb908254.htm

Posted by Boomer Daily Digest on May 2, 2008 10:25 AM |

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Comments (1)

Rita:

Thanks for the interesting information.

I write a blog for boomer consumers called The Survive and Thrive Boomer Guide at http://boomersurvive-thrive-guide.typepad.com..

Rita

Posted by Rita | May 4, 2008 10:39 PM

Posted on May 4, 2008 22:39

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