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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« How The Baby Boomers Can Save Health Care: Part I | Main | FH Boom Daily Digest May 28, 2008 »

FH Boom Daily Digest May 27, 2008

Top News from Today's "Boomiverse"

More ‘boomers’ to use stimulus checks for savings, debt, according to recent poll
Greg St. Martin
Metro International
May 27, 2008

Overview: “A new poll shows the majority of baby boomers may be looking to spend their stimulus checks on bills and necessities, not travel or consumer products.”

http://www.metrobostonnews.com/us/article/2008/05/27/03/1824-66/index.xml

Limited Interaction Among Generations in the Workplace Identified as Key Indicator of Coming Skilled Worker Crisis
Becca Brett Leish
Business Wire
May 27, 2008

Overview: “According to Randstad, the four generations of workers that comprise the U.S. workforce, Gen X, Gen Y, Baby Boomers and Matures, rarely interact with one another and often do not recognize each other’s skills or work ethic.”

http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20080527005042&newsLang=en

Many Baby Boomers Incorrectly Believe They Are Protected Against The Risk Of Disability
Medical News Today
May 26, 2008

Overview: “Many baby boomers incorrectly believe they have disability income protection, according to a new survey conducted by Harris Interactive® on behalf of America's Health Insurance Plans (AHIP). Most say that disability insurance is important to protect their income, but nearly half say they do not have any disability income protection.”

http://www.medicalnewstoday.com/articles/108783.php

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