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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest - May 13, 2008 | Main | FH Boom Daily Digest - May 15, 2008 »

FH Boom Daily Digest - May 14, 2008

Top News From Today's "Boomiverse"

Majority of Boomers Are Using Rebate Checks to Pay Bills, Buy Necessities or Save for Retirement, According to Eons.com Poll
Market Wire
May 13, 2008

Overview: "Today, Eons.com, the largest social networking site for baby boomers, revealed the findings of its 'Rebate Check Boomer Poll' which polled more than 700 members of the Eons.com community.”

http://www.marketwire.com/mw/release.do?id=855652

When marketing tourism, age matters, expert says
Mike Gorrell
The Salt Lake Tribune
May 13, 2008

Overview: “One size definitely does not fit all when it comes to marketing tourism destinations to people of different ages.”

http://www.sltrib.com/ci_9251120

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Comments (1)

Rita:

The information on boomers will spend their rebate checks is helpful.

I write a blog for boomer consumers called The Survive and Thrive Boomer Guide at http://boomersurvive-thriveguide.typepad.com.

Rita

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