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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest - May 22, 2008 | Main | How The Baby Boomers Can Save Health Care: Part I »

FH Boom Daily Digest - May 23, 2008

Top News from Today's "Boomiverse"

The Wave of Retirees? Not So Big
Adam Aston
BusinessWeek
May 15, 2008

Overview: “Companies from cruise lines to retirement communities and financial consultants have been planning for this mass retirement. They hope to profit grandly by selling goods and services to tens of millions of relatively young boomers with bulging nest eggs and decades of free time ahead.”

http://www.businessweek.com/magazine/content/08_21/b4085050690420.htm?chan=top+news_top+news+index_news+%2B+analysis

Inflation Baby Boomers’ Top Concern
Jonathan Berk
WCVBTV
May 22, 2008

Overview: “Inflation is the top retirement concern of the Baby Boomer generation, and women are more concerned about it than men, according to a new study.”

http://www.thebostonchannel.com/money/16363085/detail.html

Workers of Different Ages Don’t Chat Enough: Survey
Megan Davies
Reuters
May 21, 2008

Overview: “Employment experts fear the lack of communication could create a shortage of U.S. skilled labor because retiring baby boomers aren't passing on their knowledge and experience.”

http://www.reuters.com/article/lifestyleMolt/idUSN2139531320080521

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