Top News From Today's "Boomiverse"
Boomers the neglected goldmine
Simon Canning
The Australian
May 22, 2008
Overview: “Sometime this year, the number of Australians over 45 will outstrip those under 45, positioning the baby boomers as the nation's most powerful media consumers for the first time. But it is a section of the community most media and marketers continue to ignore, even though these people have $218billion burning a hole in their pockets and are desperate for a place to spend it.”
http://www.theaustralian.news.com.au/story/0,25197,23737537-5010800,00.html
Boomers start a fitness revolution
Barb Berggoetz
Clarksville Leaf Chronicle (Indianapolis Star)
May 21, 2008
Overview: “While Bogard's physical exploits are greater than the adventures of many his age, he has a lot of company among 43- to 61-year-old baby boomers — the fastest-growing segment of the health-conscious crowd. Fitness experts say more boomers are realizing they need a regimen of cardio, strength, flexibility and balance training to enjoy a long, healthy retirement.”
http://www.theleafchronicle.com/apps/pbcs.dll/article?AID=/20080521/LIFESTYLE/805210305
Survive the Mass Exodus of Boomers in the Furniture Industry
Anne Houlihan
Furniture World Magazine
May 20, 2008
Overview: “In 2011, the oldest of the Baby Boomers will turn 65, marking a turning point in corporate America. As the 76 million Baby Boomers begin to leave the workforce, the United States will experience the most dramatic economic and demographic changes in its history. For the first time ever we are facing a mass retirement movement. To survive unscathed, companies must begin planning and preparation for this transition today.”
http://www.furninfo.com/absolutenm/templates/NewsFeed.asp?articleid=8931