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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom Daily Digest - May 20, 2008

Top News From Today's "Boomiverse"

10 Non-Financial Tips for Retiring Boomers
PR Newswire
May 20, 2008

Overview: “A lot of the more than 76 million Baby Boomers headed toward retirement are losing sleep at night, not because they're worried about having enough money to retire. They're wondering what they want to do with the rest of their life, according to Joan Carter, cofounder of Life Options Institute, an organization devoted to helping people plan for life after age 50.”

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-20-2008/0004817129&EDATE

Boomer monsters
The Advertiser
May 19, 2008

Overview: “The baby boomer generation (born in the 50s and 60s) has created and raised a very interesting breed of workers.”

http://www.gfwadvertiser.ca/index.cfm?sid=135838&sc=296

Inflation Ranks as Today's Top Retirement Concern; Society of Actuaries' Report Outlines Retirement Risks and Identifies Approaches to Manage Those Risks
CNBC.com (PR Newswire)
May 19, 2008

Overview: “From the high price of milk and eggs to the unprecedented cost of gas, inflation is affecting every American. Among the largest groups affected are the 78 million baby boomers inching ever closer to retirement and current retirees who are experiencing soaring costs in a volatile economy.”

http://www.cnbc.com/id/24709583/for/cnbc

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