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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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« FH Boom Daily Digest - May 16 2008 | Main | Reaching Her »

FH Boom Daily Digest - May 19, 2008

Top News From Today's "Boomiverse"

Staying grounded; Boomers fuel demand for downstairs bedroom suites, and builders respond
Dawn Bonker
LA Times
May 18, 2008

Overview: "The Aliso Viejo couple want their next home to be a keeper, a place they hope to maintain well into their 70s. So they're considering only floor plans with downstairs master bedroom suites.”

http://www.latimes.com/classified/realestate/news/la-re-downstairs18-2008may18,0,2137615.story

Builders aim for boomers who seek to go green Homes with eco-friendly features designed to entice this population are popping up in Florida and beyond.
Stephanie I. Cohen
Orlando Sentinel
May 18, 2008

Overview: “Housing developments that target baby boomers might be the next big push for the green housing market, and statistics indicate this could be a good marriage.”

http://www.orlandosentinel.com/news/local/volusia/orl-tvhousing1808may18,0,290092.story?track=rss

Downturn forces boomers to dip into 401(k)s
Eileen Smith
Courier-Post
May 18, 2008

Overview: “When they should be enjoying their peak earning years, 25 percent of younger baby boomers age 45-54 are tapping into their 401(k) accounts, according to an AARP economic survey.”

http://www.courierpostonline.com/apps/pbcs.dll/article?AID=/20080518/COLUMNISTS15/805180363/1003/BUSINESS

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Comments (1)

Rita:

Thanks for the boomer housing information..

I write a blog for boomer consumers called The Survive and Thrive Boomer Guide at http://boomersurvive-thriveguide.typepad.com.

Rita

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